new york seo

SEO has been around for quite some time, and if you haven’t tried implementing it for your business, now is the time. If you think you have a need for New York SEO services, then read on.

Compared to the past 10 years, people are spending more and more time on their mobile phones, gadgets and online. According to a Nielsen survey in 2016, adults in the US spend around 10 hours each day on computer or TV screens.

This goes to show that there is less number of people who read newspapers and magazine or listen to the radio. Hence, traditional advertising methods are not as effective as they were 10 years ago. If you want to catch consumer attention, you need to go to their playing field, and that is online: social media, YouTube, and Google search.

To establish an online presence, first, you need a website for your business. In this article, I will discuss the role that SEO plays in your business and why it’s considered an important investment.

Contents:
What is SEO?
Generate More Leads and Customers with SEO
SEO for Small Business and Local Business
Getting Ahead of Competitors with SEO
Building Trust & Credibility with SEO
SEO: A Long-Term Process
Cost of SEO Services
Is SEO Here to Stay?
Hiring an SEO Consultant

 

What is SEO?

SEO stands for Search Engine Optimization. It involves a series of practices and techniques that would improve the visibility of your website and ranking in the search engine results page (SERP).

It is considered as an unpaid form of marketing because you are not paying for web visitors (also called traffic) that are clicking to your page, compared to pay-per-click advertising. The traffic is called natural or organic, because they reached your site after seeing it in the results page.

Some SEO techniques include keyword research, content creation, link building, analytics and more. MOZ goes in depth into what SEO is with their beginners guide to SEO.

 

Generate More Leads and Customers with SEO

According to a 2016 survey by Marketing Dive, 82% of the marketer respondents say that SEO is becoming more effective. These marketers use measuring tools to see that SEO website strategies are effective. If it worked for them, then it will work for you too.

Getting leads or potential buyers has also evolved. The traditional way is for a company to have a sales person to make calls and find leads. Now, potential customers have access to a whole range of information that will lead them to a product or a service. Instead of you finding them, it’s them finding you.

As of March 2016, the average number of Google searches per second is 2.3 million. Therefore positioning your business online gives you the opportunity of being found and getting leads. More and more businesses are allotting marketing budgets for lead generation, particularly in website optimization, social media and SEO. This only makes sense. The higher you are in the search ranking, the more leads are generated, which will eventually convert to sales.

Though it is no surprise that competition is stiff for the top spot, one of the best ways to stand out is to create content that’s both informative and entertaining. You should also position your content through social media so it becomes exposed and shared. Combining SEO with other online marketing strategies is key to coming out on top of the rankings.

 

SEO for Small Business and Local Business

Even if you’re not an online-based business, and are only located in one area, SEO is still useful. Local SEO is another strategy that allows you to promote your business only to nearby customers.

seo for local business

You can create a Google My Business page, which lets local users know that your business exists in that area. Plus, not all of local businesses have done this, so it puts you at an advantage.

Listing your company in various local directories is another technique. These include Yelp, Foursquare, Yellow Pages, Yahoo Local, Facebook and more. Here’s a list of top citation sources per city by Moz.

Your Name, Address and Phone Number (NAP) should be consistent in your website and when you create a listing in local directories.

Another thing you should work for when you have a local business is to ask for reviews from your customers. If you already have existing customers before you created your Google business listing, then ask for their help. Also encourage your customers to give you a review on your webpage. These reviews will encourage other people to try out your product or service.

Just remember that SEO can bring your potential customers from online to offline. Nowadays, more people are looking to buy local products by searching for them online first. They want fast results and solutions to their needs and problems, and it is in your best interest to address them.

Further reading: Ranking Your Local Business, Local SEO

 

Getting Ahead of Competitors with SEO

If you look for the product or service that you offer online, and you’re not into SEO yet, you will see that you have a lot of competitors. This is why you need to start with SEO and try to improve your standing.

seo services

SEO experts know what to do to get ahead, though probably not right away. Sometimes, the difference is in the content or in the backlink. There are steps that your marketing team could take to get ahead.

First is to conduct a competitive check using paid tools like Majestic SEO. You will then be able to see how many backlinks they have and which is the strongest. From there, you can contact the site owners to link to your site as well.

Your team should also be on top of implementing other important strategies such as: using the right keywords, review and update your previous blog posts, and making sure your site is mobile-friendly.

Further reading: Get Ahead of Your Competition, Getting Ahead in SEO Rankings

 

Building Trust & Credibility with SEO

Aside from getting you found by people who are looking for certain keywords, SEO helps make your site credible and trustworthy.

seo company

Writing a clear and relevant title and meta description for your website will tell your audience what your business is about and why they should click on the link to your site.

When they see your website, the design should also be something your audience can relate to. Depending on the character of your business, it could be simple or unique. What’s important is that it is easy to navigate and easy to use.

When they click the “about us” section, do you tell your brand story? Does it show important information such as when your company started, your mission and vision, and your business address?

In terms of content, yours should be able to offer unique information and answers to their problems. People are asking a lot of questions on forums. This goes to show that they haven’t read an article that addresses their issue.

Trust and credibility is an overall experience with your brand. And SEO is an important aspect.

 

SEO: A Long-Term Process

If you want instant traffic to your website, you can go for pay-per-click advertising. However, if you want to give visitors a reason to stay and to keep coming back, you should have SEO. Instant traffic is also more expensive but not self-supporting.

seo firm

SEO will bring you results that are long-term, but it will take some time to set things up.

After you’ve set-up your on-page techniques and created back links, the maintenance part once you’ve reached your ranking will no longer be as demanding as when you are starting. What you want to achieve is for people to find what they’re looking for on your website.

How do you do that?

Again, it boils down to content. Content creation takes time; so does gaining readership. But if you make an effort, people will spread the word and share your articles on social media. In the long run, it will pay off.

 

Cost of SEO Services

There are different payment models depending on the SEO company and the type of service that you need. The most common one is the monthly retainers fee. According to Hubspot’s survey of 750 SEO agencies, around 28% of them charge $2500 to $5000 per month. 17% charge between $500 to $1000 and $5,000 to $7,500. A monthly retainer services include content writing, link building, website optimization, social media and email marketing.

Fixed price contracts are fixed fees per service. For example, copywriting services would cost around $.75 to $1 per word. This would work well if you have an in house staff for writing but not for web optimization.

There are also New York SEO consultants that charge by the hour. He will give you the direction on what to do, but you need to do the legwork. Check for his track record before you avail of his services.

Hiring an SEO expert in-house may sound cheaper because they charge by the hour. At $10 per hour, 15 hours per week, you will spend at least $600 per month. However, there’s a good chance that he is not as experienced and it would take more time for him to train. Experienced SEO firms already know which techniques to use to lead you to higher ranking. Hiring an employee in-house is only needed when maintaining your website and social media presence.

Now you know the range of costs for SEO services for small business, you might think that it’s too expensive. Quite the contrary, it is cost effective. SEO is known to have a good return-on-investment and more affordable compared to paid digital marketing campaigns. As with any budgeting methods, you could consider your target earnings and set aside what you are willing to spend for SEO and marketing.

SEO costs are also front-loaded. The cost for the following year can be lower than the previous. Hence, it is a good long-term investment for your business.

 

Is SEO Here to Stay?

SEO has started as early as internet has started. The rules, algorithms and techniques may have changed, but every website must be doing something for them to get to the first page of the SERP.

SEO and keywords are a vital component of search engines, even if they became more complex over the years. Video searches like in YouTube also put a certain weight on keywords for a video to be found.

If you look at how Google has become more quality-focused and concerned about user experience rather than just keywords, it shows that SEO will not cease to exist as long as the internet exists.

 

Hiring an SEO Consultant

Learning SEO itself involves time, resources and effort. Take note that it is not a one- time thing. SEO parameters and algorithms keep on changing, so educating yourself about it is a continuing process.

seo consultant

If you are running a business, you are better off getting someone technical or a New York SEO company that has the experience and competencies when it comes to SEO. The business of SEO is competitive and you would want a team that are known for delivering results.

SEO companies have invested in tools and software that allows them to audit a website faster as compared to using free tools, which you would do if you were new to SEO. They also know the latest trends and techniques, and are probably part of an insider organization composed of other SEO experts. They have learned from past mistakes and will avoid strategies that are ineffective yet costly.

More importantly, SEO specialists know of the proper and improper practices, also know as White Hat and Black Hat SEO. Using illegal practices like Black Hat SEO can get your website blacklisted. And all that you have worked hard for? Gone. The right professionals know the policies of search engines and will abide by the rules.

When you let a profession take care of digital marketing for you, you will have the time to do more important things such as running your business.

Further reading: 5 Reasons You Need to Hire an SEO Expert

 

Conclusion

Investing in SEO is important, whether your business is online or offline. Although it has its challenges and requires a certain period of time before you reach your ROI, it is worth it. New York SEO is fundamental if you want to succeed and get ahead of your competitors. When you team up with the right SEO company, your organization will flourish and have an established reputation online.

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